A streetwear label that needed a shop, not a shopfront.
SNDC8 had a brand people wanted to follow and nowhere to buy it.
— The situation
SNDC8 is an independent UK streetwear label — a movement, in its own words, “built by creatives, for the undiscovered”. It backs emerging designers and artists, releases in limited drops, and makes a short film to sit alongside each release.
The identity was already there. The audience was already there. What was missing was anywhere to sell. A label that releases in limited runs needs a store that can take an order the minute a drop lands, and somewhere for the film and the lookbook to live beside the product rather than on a platform somebody else owns.
The brief was straightforward: build the shop, and make the brand the reason people stay on it.
— what we did
Three moves, in order.
Built the store properly
Full catalogue, product pages, cart, checkout, shipping and returns. Limited runs need honest stock and sold-out states — nobody should land on a drop that has already gone without knowing it.
Put the content beside the product
Lookbook and Series sit in the main navigation rather than buried in a blog. The film that accompanies a drop is one click from the thing it is selling.
Built the return path
Newsletter capture and customer accounts, so the next drop can be announced to people who have already bought instead of to an ad platform.
— Under the hood
Built on Wix Studio, handed over completely.
Wix Studio e-commerce — catalogue, product variants, cart and checkout
Shipping and returns policies — wired into the checkout flow
Customer accounts — with full order history
Newsletter capture — feeding drop announcements
Instagram and TikTok — connected to the storefront
Responsive — across four breakpoints, with the product imagery carrying at every size
— NEXT
Three businesses that stopped fighting their own websites.
2025
web design