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Blue Light Gradient
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Understood in five seconds. Loaded in one.

For businesses whose site is three years old, half-maintained, and quietly costing them enquiries every week.

— The Problem

You already know it's not working. You just don't know which bit.

The symptoms are always the same. Traffic arrives but doesn't convert. The team avoids editing anything in case it breaks. Half the pages were written for a version of the business that no longer exists. Someone quotes you £900 and someone else quotes you £40,000 and neither explains why.


Usually the site isn't badly built. It's just accumulated layer on layer, each one sensible at the time. Rebuilding is cheaper than untangling, and it's the only way to get a site your team is willing to touch.

— What's included

Everything on this list, in every build.

No tiers, no “premium” upsell for things that should be standard.

Discovery & audit — everything you currently run, mapped and assessed

Custom design — no templates, designed to your brand across four breakpoints

Accessibility pass — contrast, focus states, keyboard order, alt text

Handover & training — a recorded session, so it outlives whoever attends

Sitemap & page strategy — what each page is for and who it's for

Wix Studio build — responsive, CMS-driven, editable by your team

Performance pass — targeting 90+ Lighthouse on mobile

30 days post-launch support — included, not an add-on

Copywriting — every page written, or your draft edited into shape

Technical SEO — structure, metadata, schema, sitemap, redirects

Integrations — forms, bookings, CRM, analytics, whatever you already use

Full ownership — domain and account in your name from day one

— The process

Six to seven weeks, phase by phase.

No tiers, no “premium” upsell for things that should be standard.
01 Discovery — week 1

A working session, an audit of everything you currently run, and a competitor scan. Output: a one-page strategy note you sign off before anything else starts.

02 Define — week 2

Sitemap, wireframes and the copy — or, on other work, the positioning, the keyword set or the process map. This is the phase people want to skip and the one that decides whether the result works.

03 Design — weeks 3-4

Homepage first for sign-off, then every remaining template. Two rounds of revisions included.

04 Build — weeks 5-6

Wix Studio build, CMS collections, integrations, then the accessibility and performance passes.

05 Launch — week 7

Redirects from every old URL, analytics and Search Console connected, forms tested end to end, and a recorded handover session.

— Relevant  Work

Sites built this way.

All Work

2025

web design

Atlantis Space

Identity and site for a studio space that had as strong room and no way to show it
pb loft and extension SAFAR BLK.png
pb loft and extension SAFAR BLK.png

2025

web design

Atlantis Space

Identity and site for a studio space that had as strong room and no way to show it
jse-bg-dual-blue-v3.jpg

Tell us what's not working.

A short brief, a twenty-minute call, and a fixed price within three working days.

— Selected Work

Three businesses that stopped fighting their own websites.

PB1.png

2025

web design

Atlantis Space

Identity and site for a studio space that had as strong room and no way to show it
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