— The Problem
You're good at this. Google just doesn't know it yet.
The symptoms are always similar. A competitor with a worse product ranks above you. The traffic that does arrive doesn't convert, because the pages it lands on were never built around what people actually search. Somebody “did some SEO” at some point a few keywords stuffed into a page title and nothing changed.
Search doesn't reward the best business, it rewards the one that's easiest for Google to understand, and that's a structural problem, not a copywriting one.
— What's included
Everything on this list, in every build.
No tiers, no “premium” upsell for things that should be standard.
Discovery & audit — how you currently rank, and why, mapped and assessed
Keyword research — the actual terms your customers search, not guesses
Technical SEO — site structure, schema, sitemap, crawlability
On-page optimisation — every page's titles, headings and content aligned to what it should rank for
Local SEO — Google Business Profile, location pages, citations
Content strategy — a plan for what to publish, and why
Site speed & Core Web Vitals — the technical health search engines actually measure
Backlink strategy — building the authority signals that support ranking
Analytics & Search Console — set up properly, so results are measurable
Monthly reporting — plain-language, tied to enquiries rather than vanity metrics
Full ownership — every account and login in your name from day one
Ongoing optimisation — SEO isn't a one-off, and the plan reflects that
— The process
Six to seven weeks, phase by phase.
No tiers, no “premium” upsell for things that should be standard.
01 Discovery — week 1
A full audit of current rankings, technical health and competitors. Output: a one-page strategy note you sign off before anything else starts.
02 Define — week 2
Keyword research and the content and technical priorities it points to. This is the phase that decides what actually moves the needle.
03 Technical fixes — weeks 3-4
Site structure, speed and every technical issue found in the audit, fixed.
04 Content & authority — weeks 5-8
On-page content rewritten or built out, and the backlink work that supports it, started.
05 Report & hand off — week 9
The first full reporting cycle, plain-language and tied to enquiries, plus a recorded session on how to read it going forward.
— Selected Work
Three businesses that stopped fighting their own websites.
2025
web design