— The Problem
The logo was never the problem. Everything around it was.
The pattern repeats: a logo commissioned early, then no time or budget to build anything around it. Every deck, every social post, every printed banner ends up reconstructing the brand from memory — a slightly different blue, a different font, a different tone. Nobody outside the business would guess it's all one company.
A brand isn't the logo — it's the system around it, and without one, every new asset costs more to make and looks less consistent than the last.
— What's included
Everything on this list, in every build.
No tiers, no “premium” upsell for things that should be standard.
Discovery & audit — everything you currently have — logo files, colours, fonts — mapped and assessed
Logo refinement — polished if it exists, built from scratch if it doesn't
Colour palette — a defined set, not whatever's left in the file
Typography system — headline and body fonts, chosen and paired
Brand guidelines — a single document everyone on your team works from
Visual direction — a photography and imagery style, so every asset looks related
Reusable templates — decks, social posts and documents, built once and reused
Business collateral — business cards, letterhead and signage, as needed
Consistency pass — existing assets checked and brought in line with the new system
Handover & training — a recorded session, so it outlives whoever attends
Full ownership — every file handed over in your name from day one
30 days post-launch support — included, not an add-on
— The process
Six to seven weeks, phase by phase.
No tiers, no “premium” upsell for things that should be standard.
01 Discovery — week 1
A working session and an audit of every existing asset — logo files, colours, fonts, anything already out there. Output: a one-page brand brief you sign off before design starts.
02 Define — week 2
The direction: colour palette, typography and the tone the brand should carry. This is the phase that decides whether the system actually holds together.
03 Design — weeks 3-4
The logo refined, or built if there isn't one yet, then the full system built out around it. Two rounds of revisions included.
04 Build — week 5
Templates, guidelines and collateral built out — decks, social, documents, whatever the business actually uses day to day.
05 Handover — week 6
The full guidelines document delivered, every file handed over, and a recorded walkthrough session — so the system outlives whoever built it.
— Selected Work
Three businesses that stopped fighting their own websites.
2025
web design