Booking campaigns with ASOS and New Balance, on a website that undersold every one of them.
RDM Talent had the track record. The website, and the process behind it, hadn't caught up.
Client
RDM Talent
Year
2026
Category
Web Design & Build, SEO, Care & Automation, Brand Identity
Timeline
Brand, website rebuild, SEO, automation
Live Site
— The situation
RDM Talent is a UK talent management and development agency representing actors, musicians and creators — with campaign work that's included brands like ASOS and New Balance, alongside individual talent such as Shiloh Yodellé and oSHAMO.
There was no consistent identity behind any of it — no logo system, no set of guidelines, fonts or colours the agency could point to and call its own. The website itself was still running on Wix Classic, the older platform Wix has been steadily retiring support around, and it wasn't built to be found — a search for a talent management agency wouldn't have surfaced RDM on Google. Behind the site, bringing a new talent on board ran entirely by hand: emails back and forth, forms tracked manually, nothing routed anywhere consistent.
The brief covered four things: build the identity, rebuild the site properly, make it findable, and take the manual work out of onboarding.
— what we did
Three moves, in order.
Built the identity out
Logo, brand guidelines, fonts and a colour palette — a system the agency could put on the site, a deck or anywhere else and have it look like the same business.
Migrated off Wix Classic and rebuilt
The old site was recreated from the ground up on Wix Studio rather than patched, with the new identity carried across properly this time.
Automated talent onboarding
A system built primarily on Zapier that takes a new talent from application through to fully onboarded without anyone on the team manually chasing forms or emails.
— Under the hood
Built on Wix Studio and Zapier, handed over completely.
Brand identity system — logo, guidelines, type and colour palette
Platform migration — moved from Wix Classic to Wix Studio, page by page
On-page SEO — structure, metadata and content built to be indexed properly
Automated onboarding — built primarily on Zapier, routing a new talent from application through to onboarded
Responsive — across four breakpoints
Full handover — recorded session, so the team can run it without a developer
— NEXT
Three businesses that stopped fighting their own websites.
2025
web design